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"Your
research is either based on
science or it’s not." |
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For the past several
years, some DDC
Researchers have been
warning clients and
potential clients
about the potential
pitfalls and possible
biases of certain data
collection methodologies
as they apply to surveys
of the general public.
Online opt-in panels and
RDD telephone surveys
have been of special
concern to DDC and
others.
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See 2009-2010 |
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"No matter how deeply
involved we become in the
nitty-gritty details of the
execution of a research project,
we will never forget there is
always an underlying purpose
behind the process."
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DDC Research
(Decision DC), is a
full-service, custom
design, survey and
market research firm
created to provide
professional services in
the ACQUISITION AND
ANALYSIS OF PRIMARY DATA
for both PUBLIC and
PRIVATE SECTOR clients.
Through the design and
implementation of
scientifically sound
research studies
involving surveys, and
other social and
behavioral science
research methods, DDC
Research provides
decision makers with
reliable, objective
information in the areas
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Obviously, these are
tough economic times for
many, including folks in
your occupation as well
as ours. The corporate
strategy DDC has
developed during these
tough times is to
maintain quality of
research at all costs,
even by providing
unprecedented pricing
structures. If your
research budgets are
reduced, the quality of
your research need not
be; these tough times
won’t last forever, and
hopefully by
demonstrating DDC’s
quality and efficiencies
now, we can forge long
term friendships and
relationships that will
be maintained when times
get better. And, they
will get better.
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market
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public opinion
measurement |
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consumer
research |
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program & policy
analysis |
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membership
research |
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strategic
planning |
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The principal
quantitative data
gathering methods
employed by DDC Research
are online surveys,
telephone surveys, mail
surveys, on-location
personal interviewing
studies, respondent
self-administered
questionnaire surveys,
fax surveys, and
complemented survey
methodologies. The
principal qualitative
data gathering methods
of the firm are in-depth
interviewing, on-site
observational studies,
and mystery shopper
studies.
DDC Research staff are
expert in the selection
and matching of optimum
research methods,
databases, and
statistical analysis
tools to the particular
requirements of each
client, and to the
submission of
actionable,
user-friendly final
products.
DDC Research's
professional staff
incorporates experience
in all aspects of
research design, the
implementation of
research studies, the
analysis and
interpretation of
research results, and
the preparation of
clear, complete,
applications-oriented
research reports. |
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Attitudinal Studies |
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Brand Awareness |
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Brand Loyalty |
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Communication Campaign
Effectiveness |
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Community and Home Owner
Surveys |
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Conference Feedback
Assessments |
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Corporate Image Studies |
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Customer Satisfaction
Measurement |
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Data Quality Studies |
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Industry Trends Analysis |
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Needs assessments |
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Positioning Research |
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DDC Research
strongly supports the
efforts of the nation’s
oldest pediatric
hospice,
www.edmarc.org
located right here in
Virginia. Edmarc
does many wonderful
things as can be found
on its website. One of
their most important
functions is to allow
children with life
threatening illnesses to
be treated at home
whenever possible, near
parents, siblings,
friends, and pets. What
a world of difference
this can make to a child
and family. If you are
able, we encourage you
to support Edmarc
as well. |
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4300 Plank Rd Suite 190
