Since 1983, DDC Research has conducted more studies in the consumer/retail area than any other area. DDC’s studies have ranged from small-scale data entry studies, with total cost in the hundreds of dollars to large-scale, longitudinal television advertising pre and post campaign awareness/effectiveness measurements, with total cost in the hundreds of thousands of dollars. DDC has custom designed internet surveys that have produced nearly real-time estimates for 1,000 stores on a nationwide basis, resulting in nearly 100,000 customer satisfaction interviews per year.

Through prime contract, and subcontract to others, DDC has conducted consumer/retail studies of jewelry, clothing, luggage, cosmetics, home flooring, department stores, home improvement, higher education, hair care; grocery, fast food, beverage, bottling, packaging, phone service, Cable TV, utility service, home computers, pharmaceuticals, restaurants, furniture, tourism, mass transit, insurance, health care, eye care, child care, banking, newspaper readership, radio listening, and television viewing.

Consumer awareness, brand image, loyalty
Customer satisfaction, customer needs and expectations
Market share, market segmentation
New product potential, willingness to pay
Advertising awareness, reach, effectiveness
Newspaper readership, radio listening, television viewing

Online surveys
RDD CATI Telephone surveys
Customer list CATI telephone surveys
Mail questionnaires
In-depth interviewing
Mystery shopper

DDC has worked directly for hundreds of consumer/retail clients, and has served as a sub-contractor for many top advertising agencies and communications consultants.