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DDC Research has conducted
hundreds and hundreds of
telephone surveys for a wide
variety of clients since 1983.
We’ve conducted surveys for
Federal and local government
agencies, national associations
and trade groups, private sector
companies (large and small),
private consultants,
universities and many others.
Surveys have been completed in
the areas of consumer/retail;
telecommunications; public
health and safety;
media/communications;
transportation; finance;
information technology;
community planning; and an
almost endless list of other
areas.
DDC Research maintains a fully
equipped state-of-the-art
telephone interviewing facility
in Fredericksburg, VA. The
facility houses enough Computer
Assisted Telephone Interviewing
(CATI) stations to handle large
as well as smaller telephone
surveys. DDC’s CATI system
utilizes Sawtooth Technologies,
WinCati software for conducting
interviews, and CATI Help to
manage and track interview and
interviewer production. DDC’s
telephone center maintains
FCC-approved monitoring
equipment, and remote monitoring
capabilities for clients.
All DDC Research telephone
interviewers undergo an
intensive training period prior
to working on any survey
project. Initially, each
interviewer is trained in the
basics of research, with
concentration being focused on
how their role may affect errors
and biases in surveys. This is
followed by extensive training
in proper interviewing
techniques, such as the
importance of screening for
eligible respondents, the art of
asking questions exactly as they
are worded, the importance of
proper recording of responses,
techniques for developing
rapport with respondents,
methods of refusal conversion,
how to identify inadequate
responses to open-ended
questions, and methods of
probing to obtain informative,
accurate verbatim responses, and
so on. Of course, additional
project specific training is
provided in great detail before
each individual telephone survey
is initiated.
Many of DDC’s telephone surveys
are conducted using client
provided lists, such as lists of
telephone numbers of members of
associations, however, about
half of all DDC telephone
research has been based on
methods of Random Digit Dialing
or RDD. The quality of RDD based
surveys of members of the
general public has been
questioned by many in recent
years. Please see “Current
Issues in Data Quality” in
another section of this DDC
website for information as to
how DDC approaches current
telephone interviewing data
quality. |
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